About the Rockstar Energy Drink UPROAR Festival Partnership with Child Find of America
The National Tour Launches August 17,
2010
in Minneapolis, MN and will visit arenas and amphitheatres across North
America before wrapping October 4, 2010 in Madison, WI.
PRESS RELEASE:
The Rockstar Energy Drink UPROAR Festival is proud to announce that they've formed a partnership with Child Find of America, a national not-for profit organization dedicated to the prevention and resolution of child abduction. A portion of the proceeds of each Rockstar Energy Drink UPROAR Festival ticket sold will go to Child Find of America. In addition, UPROAR is launching an awareness campaign that will include wrapping the tour's semi trucks with images of missing children, providing nationwide exposure on major highways throughout North America for over six weeks; a text-to donate campaign; as well as social media outreach to bring safety messages and images of missing children to rock music lovers world wide. Child Find of America - which celebrates its 30th anniversary this year will also have an onsite presence at each festival date.
UPROAR is honored to announce that Corey Taylor - vocalist of Slipknot and UPROAR artist Stone Sour - has offered his assistance with the Child Find of America awareness campaign on this summer's Rockstar Energy Drink UPROAR Festival. Corey will be featured in a two-minute public service announcement that will reach tens of thousands of rock fans across North America, warning them of the dangers and perils of child abduction, running away and providing information on what people can to do help.
"I have three daughters and they are the most important thing in my life," says John Reese, Producer of UPROAR. "After the Chelsea King tragedy we made a conscious decision that we were going to make strong efforts to help ensure that something like that doesn't happen again. Working with and supporting Child Find of America is something that is very near and dear to our hearts."
Donna Linder, Executive Director of Child Find of America, explains: "We're very excited by this great opportunity to increase awareness and knowledge about the issue of missing children to the general public, as well as opening an avenue to offer prevention and safety tips to a difficult-to-reach age demographic. The passion and energy the UPROAR team has expressed has been incredible and their generosity is deeply appreciated."